REVUP
By Game Day Private Jets
A New Revenue Engine for
College Athletics.
The Game Day Economy Already Exists
Every weekend across the country:
→ Private jets are flying to your games
→ Donors and alumni are coordinating travel
→ Premium experiences are happening without your involvement
None of it is structured. None of it generates revenue for athletics.
REVUP changes that.
This isn’t just about creating new demand.
It’s also about capturing what already exists around your program.
What Is REVUP?
REVUP is an institutional, integrated revenue and engagement platform that enables college athletics programs to generate new, recurring income by organizing and monetizing donor and alumni travel to games.
REVUP can be activated through your existing donor base, often at little to no cost to the institution, and can be launched in as little as 45–60 days with no added operational burden on your athletics staff.
The platform integrates three core elements:
Community-based alumni travel network
Structured Membership programs
Revenue participation tied to travel activity
As participation grows, the platform becomes a powerful engagement engine connecting donors, alumni, and fans around the shared experience of supporting their team.
Donor Activation
Deepens relationships with mid-tier donors and develops future major donors through premium shared experiences.
Fan Engagement
Creates new, high-value experiences for alumni and fans built around game day travel.
NIL Funding
Activates athletes through structured partnerships and platform participation.
Sustainable Revenue
Builds recurring, multi-year revenue streams tied directly to alumni behavior.
REVUP Is Not a Sponsorship
It’s something better. It’s an integrated revenue and engagement platform.
Typical Sponsorship
- Logo placements and media exposure
- Limited and unpredictable revenue impact
- Transactional, year-to-year deals
- No connection to donor behavior
REVUP Partnership
- Revenue share + donor engagement platform
- Built around how your donors already travel
- Multi-year, compounding revenue streams
- Transparent and aligned across stakeholders
Aligned Across Every Revenue Stakeholder
REVUP is structured to benefit all major stakeholders within the athletic ecosystem:
Athletics Department
- New recurring revenue streams
- Stronger donor engagement
- Expanded premium offerings
NIL Initiatives
- Immediate activation funding (up to $200K depending on tier)
- Ongoing athlete participation opportunities
- Built-in platform exposure
Sports Properties / Multimedia Rights
- Incremental revenue layer (not replacement)
- Premium experiential inventory
- New sponsorship integrations tied to travel and events
REVUP expands the total revenue ecosystem — it does not compete with existing channels.
How REVUP Is Activated
REVUP is designed to be flexible. Programs can activate based on their structure, donor base, and strategic priorities.
Three Paths to Launch
Institutional Activation
Purchased directly by Athletics, a NIL Collective, or Booster / Foundation
- Immediate alignment and full control
Donor-Funded Activation
A single donor funds the program on behalf of athletics
- Strategic gift tied to engagement and NIL impact
- Many programs already have donors capable of funding at this level
Direct-to-Donor Benefit Campaign
Your existing donors fund the program together
- Structured around a minimum participation threshold (e.g. 100 donors)
- Donors receive premium multi-year benefits
- Program is fully funded through donor participation
Key Takeaway
There is no single path required to launch REVUP.
- Immediate alignment and full control
- Align with a lead donor
- Activate your broader donor base
In many cases, programs can launch with little to no out-of-pocket cost.
REVUP
By Game Day Private Jets
REVUP creates a self-reinforcing revenue engine built around the game day experience. As the platform grows, so does its value to every participant.
More members ⟶ more travel demand
More travel ⟶ more revenue
More engagement ⟶ stronger donor relationships
KEY TAKEAWAY: Early programs benefit from network effects that late adopters cannot replicate.
For an engaged Power 4 Program, REVUP has the potential to generate $1m+ in revenue.
$1,000,000+
Illustrative 3-Year Revenue Potential
- Recurring membership revenue
- Shared flight participation
- Charter activity
- Game Day Shuttle programs
Over a 3-year period, this creates a scalable, recurring revenue stream that becomes a foundational element for athletic and NIL fundraising
This is not a campaign. It is an ongoing revenue engine.
Early Programs Capture the Advantage
REVUP is launching selectively with a limited number of programs.
Early Partners:
- Establish leadership within their conference
- Capture donor participation before competitors
- Build recurring revenue ahead of peers
Late Adopters:
- Compete for the same donors
- Enter an already established ecosystem
- Miss early revenue cycles
Only One National Champion Tier
Per Conference (2026)
To preserve alignment, exclusivity, and long-term value:
- Each conference will have one National Champion partner in 2026
- This program establishes early control of the REVUP ecosystem within its conference
- Includes the highest level of NIL activation funding and revenue participation
Once allocated, additional programs within the conference will enter at lower tiers.
Additional National Champion opportunities will be introduced in 2027 as the platform expands.
This will exist in your conference.
The only question is whether you lead or follow.
Game Day Athletes
NIL Activation Built Into the Platform
REVUP includes a built-in NIL component designed to activate athletes in a structured, scalable way.
What This Unlocks
- Immediate NIL activation funding (up to $200K depending on tier)
- Ongoing athlete participation tied to game day experiences
- Direct engagement with donors, alumni, and members
- Enhances NIL competitiveness
- Strengthens donor connection to athletes
- Adds a visible, experiential layer to your program
This is not one-off NIL deals.
It is a structured platform for ongoing athlete participation.
Frequently Asked Questions
How much does it cost to activate REVUP for our school so we can start earning revenue?
REVUP is designed to be flexible in how it is activated.
Many programs choose to launch by offering REVUP as a premium benefit to their existing donor base—allowing the platform to be funded through participation rather than institutional budget. In these cases, activation can occur quickly with little to no upfront cost to the athletics department.
For institutions that prefer to activate directly, partnership packages typically range from $50,000 to $500,000 and include membership inventory, FLEX Funds for NIL and related initiatives, and full platform integration.
In all cases, REVUP is structured to pay for itself and generate a new, recurring revenue stream over time.
How much can we realistically generate from REVUP?
Revenue potential is directly tied to timing, alignment, and activation.
Programs that move early and align across Athletics, NIL, Booster organizations, Alumni Associations, and Sports Properties are positioned to maximize results.
Power 4 programs typically have:
- 500+ major donors
- 10,000+ season ticket holders
- Thousands of additional engaged alumni and fans
REVUP is built to activate this existing audience. Based on our modeling, there is a clear path to generating $1M+ over a three-year period through a combination of membership, travel participation, and ongoing engagement.
We walk through these projections in detail during a confidential REVUP overview.
Why is REVUP better than a traditional sponsorship?
Traditional sponsorships are transactional—focused on visibility, branding, and short-term revenue. REVUP is structural.
Instead of selling exposure, REVUP organizes and monetizes behaviors that are already happening within your donor and alumni base. It creates a recurring revenue model tied directly to engagement, participation, and experience.
The result is:
- Multi-year revenue potential (not one-year deals)
- Direct alignment with donor behavior
- Integrated support for NIL and athletics initiatives
REVUP doesn’t replace sponsorships—it expands the overall revenue ecosystem.
Can REVUP really be activated in less than 60 days?
Yes. Most programs can launch within 45–60 days.
Activation is streamlined because REVUP is built as a turnkey platform:
- Partnership structure and onboarding are standardized
- Membership inventory and benefits are pre-configured
- Campaign frameworks for donor activation are already built
- Travel and operational infrastructure is fully managed by the Game Day team
Once aligned internally, programs can move quickly from initial discussion to live activation without adding operational burden to athletics staff.
This sounds too good to be true—what's the catch?
There isn’t a “catch”—but there is a reason this hasn’t been done before.
The private aviation industry has historically been fragmented and transactional—focused on one-off charters or sponsorship-style relationships that provide little long-term value to athletics programs.
REVUP was built from the ground up to address a different reality:
- The modern sports fan expects premium, experience-driven access
- NIL has created new demand for integrated athlete engagement
- Athletics programs need scalable, recurring revenue—not one-time deals
Legacy private jet companies are not structured to deliver this. By building a vertically integrated platform specifically for game day travel, donor engagement, and NIL alignment, REVUP creates a new category—one that better reflects how fans, donors, and programs operate today.
Before You Request A Call
REVUP is designed for programs evaluating near-term activation.
Required Participants
- Athletics Director or Deputy AD
- Chief Revenue Officer / Development Lead
- NIL / External Affairs Representative
Be Prepared to Discuss
- Donor engagement strategy
- NIL structure and funding approach
- Internal decision-making process
Explore REVUP for Your Program
REVUP partnerships are structured individually with each university to align with their alumni base, donor community, and athletic priorities.
Game Day Private Jets is actively building alumni travel communities across major college programs. These communities will continue to grow as donors, alumni, and fans coordinate private travel to support their teams.
Universities that activate REVUP early can participate directly in this ecosystem — generating new engagement opportunities and revenue streams tied to alumni travel activity.
Programs that wait may find their alumni already participating in the Game Day community, but without the athletic department benefiting from the platform.