The Game Day Travel Economy Already Exists
Fans, alumni and season ticket holders already spend thousands on travel to the stadium. Every Saturday:
- Private jets are flying to your games
- Donors and alumni are booking hotels and commercial travel
Today, this activity generates no direct revenue for Athletics.
REVUP captures, structures, and monetizes what already exists.
The challenges across college athletics
Traditional sources are tapped out
Sponsors, tickets, and media rights have ceilings. The arms race for NIL, facilities, revenue sharing, and recruiting demands new funding - and fast.
Donor Fatigue Is Real
Your most passionate supporters are constantly asked to give. What they want is meaningful experiences.
fan Travel Creates zero Institutional Revenue
Thousands of your fans travel to games every season. Every dollar spent on airlines, hotels, and logistics flows to third parties - not your athletics department.
Corporate deals are generally one-offs
One-time brand deals aren't enough. Student-athletes and athletics need sustainable, structured revenue tied to real market demand.
What Is REVUP?
REVUP is Game Day’s institutional partnership that transforms existing game day behavior into a structured donor-driven ecosystem that benefits Athletics, supports the NIL Game Day Ambassador Program, and creates long-term value across stakeholders.
REVUP activates through your existing donor base and integrates seamlessly with your current development and donor engagement efforts. Launches in 30 days with no added operational burden on your staff.
Who is REVUP for:
- Athletic Departments
- Booster Clubs
- NIL Collectives
- Alumni Associations
Who does REVUP serve:
- Major Donors
- Mid-tier Donors
- Season Ticket Holders
- Alumni & Fans
How Your Program Earns
REVUP Is Not a Sponsorship
It’s Better. A sustainable revenue engine for your program.
Typical Sponsorship
- Logo placements and media exposure
- Limited and unpredictable revenue impact
- Transactional, year-to-year deals
- No connection to donor behavior
REVUP Partnership
- Revenue share + donor engagement platform
- Built around how your donors already travel
- Multi-year, compounding revenue streams
- Transparent and aligned across stakeholders
Power 4 Programs have the potential to generate $1M+ in revenue over a 3-year period.
$1,000,000+
Illustrative 3-Year Revenue Potential
- Recurring membership revenue
- Shared flight participation
- Charter activity
- Game Day Shuttle programs
- Dynasty packages
This is not a one time initiative. It’s an institutional revenue engine.
Game Day Athletes
Frequently Asked Questions
How much does it cost to activate REVUP for our school so we can start earning revenue?
REVUP does not require an upfront financial commitment from the athletic department.
The platform is activated through your donor base—either via a coordinated donor campaign or a small group of lead supporters—allowing your program to unlock NIL opportunities and new revenue without using institutional budget.
Because activation is driven by donor participation, many programs are able to launch quickly while simultaneously generating revenue from day one. In most cases, REVUP can be fully activated in as little as 30–45 days, creating a new, recurring revenue stream built around engagement your supporters already value.
We typically align with key stakeholders across the athletic department and affiliated organizations—including the Athletic Director or Deputy AD, Development, Finance, Sports Properties, and/or the Booster Club. When these groups are able to connect on a focused 30-minute call, alignment happens quickly and activation timelines accelerate significantly.
How much can we realistically generate from REVUP?
Revenue potential is directly tied to timing, alignment, and activation.
Programs that move early and align across Athletics, NIL, Booster organizations, Alumni Associations, and Sports Properties are positioned to maximize results.
Power 4 programs typically have:
- 500+ major donors
- 10,000+ season ticket holders
- Thousands of additional engaged alumni and fans
REVUP is built to activate this existing audience. Based on our modeling, there is a clear path to generating $1M+ over a three-year period through a combination of membership, travel participation, and ongoing engagement.
Why is REVUP better than a traditional sponsorship?
Traditional sponsorships are transactional—focused on visibility, branding, and short-term revenue. REVUP is structural.
Instead of selling exposure, REVUP organizes and monetizes behaviors that are already happening within your donor and alumni base. It creates a recurring revenue model tied directly to engagement, participation, and experience.
The result is:
- Multi-year revenue potential (not one-year deals)
- Direct alignment with donor behavior
- Integrated support for NIL and athletics initiatives
REVUP doesn’t replace sponsorships—it expands the overall revenue ecosystem.
Can REVUP really be activated in 30-45 days?
Yes. Activation is streamlined because REVUP is built as a turnkey platform:
- Partnership structure and onboarding are standardized
- Membership inventory and benefits are pre-configured
- Campaign frameworks for donor activation are already built
- Travel and operational infrastructure is fully managed by the Game Day team
Once aligned internally, programs can move quickly from initial discussion to live activation without adding operational burden to athletics staff.
We’re not a Power 4 program—can REVUP still work for us?
Absolutely.
REVUP is designed to scale based on the strength and engagement of your supporter base—not conference affiliation or market size.
Many programs outside the Power 4 have highly loyal alumni and donor communities who already travel to games, coordinate experiences, and look for deeper ways to engage with their school.
REVUP provides a structured platform to bring those activities together—creating new opportunities for shared travel, year-round engagement, and incremental revenue generation.
At every level of college athletics, new revenue is meaningful, and REVUP is built to help programs capture it in a scalable and sustainable way.
This sounds too good to be true—what's the catch?
There isn’t a “catch”—but there is a reason this hasn’t been done before.
The private aviation industry has historically been fragmented and transactional—focused on one-off charters or sponsorship-style relationships that provide little long-term value to athletics programs.
REVUP was built from the ground up to address a different reality:
- The modern sports fan expects premium, experience-driven access
- NIL has created new demand for integrated athlete engagement
- Athletics programs need scalable, recurring revenue—not one-time deals
Legacy private jet companies are not structured to deliver this. By building a vertically integrated platform specifically for game day travel, donor engagement, and NIL alignment, REVUP creates a new category—one that better reflects how fans, donors, and programs operate today.
Is there any financial risk to the university?
No. There are no upfront costs, guarantees, or minimum commitments.
How quickly can this generate revenue?
Programs can begin generating revenue within 30–45 days of activation.